CASE Study

Noun Project Photos

We extended Noun Project's product offering by celebrating the best parts of Noun Project — representation and creative commons. We built a new foundation of UI patterns and refreshed the brand to embrace simplified, accessible experiences.

User Research • Responsive Design • Branding • Design System

Role: Senior Product Designer nounproject.com

Takeaways

We reached a new audience.

1. Introducing photos helped make a stronger impact on representation
2. Improved feature awareness by restructuring the site architecture
3. Created visual simplicity and consistency through a design system

Introducing Photos

We surveyed our customers for what other content they need for the work they do, in all types of industries, and what the challenges are that they are having with finding the visual language they need.

People were communicating that representation was a big problem. We looked to the work we were already doing with Iconathons as inspiration for what a useful photo collection could be for teachers, designers, marketers, leaders, and everyone who feels inspired.

Feature Awareness

During testing, we discovered that customers made suggestions for tools we already had and we saw an opportunity to restructure our architecture to help customers discover the upcoming photos collection, as well as, our existing plug-ins, API, and subscriptions.

Visual Simplicity + Consistency

Simple is the driving force behind our brand from day one. We saw the photos collection as an opportunity to realign with simplicity and move all our content into a friendly, reusable, and accessible design system.

We refreshed the brand by simplifying the classic aesthetic of the original brand and touching base with newer values the company has adopted over time.

SNapShots

Brand Refresh

Design System

UI Design

Process

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